Marketing Hype

by Albert E.
(Heaven)

As a mathematician, I have a word or two to think about in the context of differentating marketing from hype. That's "hyperbola". In math, this shape describes the curve of a function which, in essence, shoots off infinitely in one direction without really getting anywhere (in the other direction). That is, there is a straight line (blue, called an asymptote) that this red curve never approaches. Think of this simple example:

1/x

No matter how big you make that "x", the value of this expression will get closer to, but will never actually reach zero.

Very similar to marketing hype: no matter how strongly you shoot off in one direction (through exaggeration), you can never bring a rational listener to that line (true conviction in this case).

Barry's Response - Thank you very much. Interesting analogy.