Why might targeted advertising work? On StuffintheAir.com, you will find distinct, relevant and reasonably-priced opportunities for advertising to target your customer right when he has a need – during the search.
The site, which demonstrates a passion for weather and atmosphere, serves persons interested in weather forecasts, science and air pollution as well as related imagery.
It now offers relevant advertisers, by means of exclusive sponsoring relationships, a chance to increase your business in your area of specialty pertaining to our natural environment.
before someone else does. We have explored and used offline methods to advertise products and services, and they work well. If you wish to try an alternative method of reaching solid prospects, while they are in the earlier stages of planning their projects, online advertising may just be the way.
More and more people, StuffintheAir visitors included, research extensively online before making important decisions with economic impact.
Corporations may advertise in major print publications such as Scientific American, Popular Science, National Geographic and newspapers, under science news. This expensive non- targeted advertising method results in great profits for some, but not every business venture; that's for sure.
They search online instead. One of these publications, a typical example, posts a rate of over $25,000 per issue for a half page black-and-white ad for USA distribution, if twelve issues are purchased. Big budget. Broad range.
How many times is a print ad seen by an average reader? Once. For how long is it remembered? It varies. With all this uncertainty, it makes sense for mostly big-budget advertisers to use these media.
Here's another thing to consider: a magazine reader is enjoying an article, and the advertisement might only impede his progress, while a web-searcher is actively looking for a solution to a problem. Your scientific advertising reaches them at that moment. And it's relevant to the search being conducted.
So, if you want to connect with those targeted customers, 24/7, consider the online targeted advertising approach. Repeated, relevant and persistent spotlighting by an authoritative passionate website that visitors trust makes the advertising results you seek easily attainable.
Where would you Start Your Environmental Research? Online, likely.
Visitors to this website possess a relatively high level of education and confidence using the internet. Most are in the USA and Canada, with India and the United Kingdom following. They show an interest in weather and other issues regarding the earth's atmosphere, including air pollution and climate change.
Here are a few great examples of keyword phrases which turn up significant traffic on the site.
Here is a graph from Google Insights which shows the trend in Google searches for the keyword "weather". StuffintheAir.com has been found for over 20,000 unique keyword phrases containing "weather". Click on the image for today's version of the data.
Try this Google feature to see the search trend for any keyword or phrase you consider important.
StuffintheAir.com reaches customers in the early stages of research for a project or trip, before they put a good deal of time or money into the effort. People find the website while open-mindedly hunting for ideas.
Please see Alexa.com https://www.alexa.com/search?q=stuffintheair.com&r=home_home&p=bigtop, to see any additional web traffic statistics you may need regarding this website.
StuffintheAir was not a strictly commercial project from the outset. It came from the heart, starting in early 2003. While there are opportunities now for targeted advertising…StuffintheAir.com is now looking for a few high-quality partners seeking win-win-win (that is you – visitor - StuffintheAir.Com) advertising agreements.
As many as possible? Certainly not. That would dilute the effort beyond the point of usefulness.
StuffintheAir.com shall accept a limited number of partnerships on an exclusive basis in each category (such as forecasting, consulting, imagery). You must provide an excellent product or service, we cannot use targeted advertising to promote anything that would be considered sub-par.
Advertising rates are based on:
Reach us at StuffintheAir.Com by using the form here. We shall design a program that will:
We accept requests from high-quality sponsors within each ecological category. "Site Sponsors" will come from equipment suppliers, consulting firms and other credible, scientific firms. Reviews will be composed before a company assumes the sponsoring role and they shall not be contingent on nor affect the arrangement. Every item listed will indeed be one which is worthy of the reviewer's personal endorsement.
That means the presence of targeted advertising or an economic relationship will not affect the quality nor the content of the review. However, the sponsor WILL benefit from an increase in visibility of the review. If you like StuffintheAir.com, please support the sponsors. It's for the good of all involved.
Already a sponsor? Thank you very much.