by Natalie Bunting
A thermometer measures the tempreture of things.
- A simulation of a thermometer, as you included above, can be used to display measurements of anything. Charity contributions are the most common examples.
They typically depict a goal amount (typically used for fundraising) at the top of the graphic while the red mercury (red alcohol in real thermometers) show the organization's progress towards that goal. You will likely see incremental dollar amounts along the way to the top.
This type of graphic is easy to read and understand, and just as easy to update. It's a classic. People like to use them because they find them attractive as well as easy.
If the organization has a brandable image, they can easily integrate that with the progress graphic, resulting in a unified and tenacious campaign.
I have one example on this page which explains about thermometers
this site for more information now.