*** 20th Anniversary: 2003 to 2023 ***
by Albert E.
As a mathematician, I have a word or two to think about in the context of differentating marketing from hype. That's "hyperbola". In math, this shape describes the curve of a function which, in essence, shoots off infinitely in one direction without really getting anywhere (in the other direction). That is, there is a straight line (blue, called an asymptote) that this red curve never approaches. Think of this simple example:
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