by Albert E.
Example of asymptotic approach
As a mathematician, I have a word or two to think about in the context of differentating marketing from hype. That's "hyperbola". In math, this shape describes the curve of a function which, in essence, shoots off infinitely in one direction without really getting anywhere (in the other direction). That is, there is a straight line (blue, called an asymptote) that this red curve never approaches. Think of this simple example:
No matter how big you make that "x", the value of this expression will get closer to, but will never actually reach zero.
Very similar to marketing hype: no matter how strongly you shoot off in one direction (through exaggeration), you can never bring a rational listener
to that line (true conviction in this case).Barry's Response
- Thank you very much. Interesting analogy.
I'll try to clear things up with a few definitions I found on the net.
HYPE - advertising, promotion.
Almost exaggerated in its enthusiasm for the product's or service's purported benefits. Commonly known as public relations, zealous announcement, broadcasting or hoopla.
I suspect it's short for HYPERBOLE - exaggeration, amplification, big talk, embellishment, laying it on thick, overstatement. Maybe even stating that you're from Heaven.
A HYPERBOLA is a curve, like the red ones in the sketch above. A rounded line or object, concavity, contour, curvature, half-moon, roughly similar in shape to a parabola, trajectory.Search
this site for more information now.